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The following site criteria are provided to unify the real estate focus for our Nothing but Noodles (NBN) restaurants. This site criteria does not constitute or guarantee the success of a restaurant since many variables dictate such a formula: restaurant operations management, customer service skills, local store marketing (LSM) frequency, tactics and techniques, etc.
Restaurant Size and Facility Location
- Shopping center end caps or freestanding buildings on street fronts.
- 2800 - 3600 square feet.
- Good visibility to the main traffic corridors with ease of ingress and egress into site.
- Parking (minimum of 10 designated spaces per each 1000 square feet of restaurant).
Site Attributes (lunch and dinner)
- Visibility to facade and NBN storefront is critical. Parking immediately adjacent. Maximize signage on restaurant facade NBN logo, monument and pole signs. Get the maximum always.
- Propensity of typical customers generated by offices (high-rise, downtown, or light industrial office parks), hospitals, high tech employers, white collar employers, colleges & universities, and median household family incomes.
- Lunch: Employees in the trade area are critical. Lunchtime destination vehicle traffic is also key.
- Employees are office workers, professionals, middle to upper-middle income and students.
- Dinner mandates middle to upper middle class families with children, with high % of some college plus young professionals residing nearby in multiple housing apartments and condominiums.
Restaurant Site Criteria (lunch and dinner)
- Traffic counts on main arteries directly in front and adjacent to "site" shopping center must be a minimum of 35,000 cars daily (ADT 24 hour period). Traffic stop light preferred at main shopping center entrance.
- Ingress and egress to and from shopping center (site location) must be accessible with ease at peak traffic periods, visibility from adjacent main arteries of vehicular traffic.
- High traffic commercial, retail and destination end shopping centers (grocery and drug store anchored). Power centers; "big box" retail category killers (Super Wal-Mart, Target, Best Buy, Comp USA, Costco, etc.).
- Evidence of retail tenants with similar customer base: serving upscale, educated consumer traffic: Target, Marshall's, Borders, Starbucks, Chipotle, Panera Bread, Chilis, TGIFriday's, Applebees and Baja Fresh.
- Shopping center end-caps with restaurant in the immediate area or adjacent to (lunch and dinner traffic).
- Parking must be sufficient/efficient for customer base at peak times (28-40 spaces).
Customer Profile (lunch and dinner)
Trade Area Demographics
(1,2 and 3 mile)
- Higher percentage of age distribution range between 24 and 45, skewed slightly female.
- Educated consumers with some college; active and health conscious and people on the go.
- Single family residential with below 2.8 per household average, concentrated in a 1-3 mile radius.
- Median household incomes exceeding $65,000.
- Population densities at a minimum of 60,000 in a 3 mile radius.
- Daytime working population of 8,000 in a 2 mile radius.
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